Innovation Summit Boston 2016

Imagine eighth grade students, after experiencing ten years of persistent digital citizenship lessons and experiences, applying all that they have learned to create authentic school-wide marketing campaigns using design thinking. That’s what students at The Meadowbrook School of Weston (Massachusetts) are doing as a culminating activity on digital citizenship, creating content and materials aimed at educating specific groups within the community:
- Online Safety - Parents and JK-2 Students
- Online Security - 5th Graders
- Digital Footprints - Teachers & Middle Schoolers
- Fair Use - 8th Graders
- Cyberbullying - 6th Grade
- Online habits - 4th Graders
In addition to creating slogans and posters, students create a marketing distribution strategy, using the school’s social media channels - Facebook, Twitter, Instagram, Youtube - as identified by them. Enabling students to practice the design thinking process as they work to understand the needs of their target audiences, and then creatively design their messages through the mediums of their choice (social media, print, video, song, and more!) creates a lasting and authentic digital citizenship experience that benefits not only the eighth grade students who are creating the campaigns, but the entire school community (students, teachers, parents) who benefit with needed digital citizenship education.

In this hands on session, learn how to design think your digital citizenship curriculum!